Celebrity Vs Customer Testimonials - Which Is Better?

How would business improve if the biggest mogul in your industry endorsed what you do? What if he or she were to endorse you every day? 

You got it! Business would improve a lot!

Endorsements. Testimonials. Plugs... Whatever you want to call them, they have the power to instill trust in your book, product, or service.

Trust is good; if someone trusts you, they'll be a lot more likely to take cash and credit cards out of their wallets and give it to you.

Consider this scenario: your favorite celebrity knocks on the door of your toughest potential client. The superstar proceeds to tell them about the wonders of your book, product, or service, and how amazing it is.

Do you think that person will be more likely to buy? Oh yeah.

Now consider this: what if, throughout the course of a day, twenty well-respected people approached that same client, along with a handful of celebrities, and told him or her how amazing your product is.

Getting the idea? Well, this is exactly what happens to potential buyers every time they consider buying books and products with celebrity and customer testimonials included.

So here is the difference between celebrity and customer testimonials and endorsements: When you show customer testimonials, you are more likely to impress other customers who are just like them.

In other words, a potential customer doesn't really care that the latest celeb on the cover of In Touch has endorsed your product.

And when you show celebrity testimonials, you are going for the 'wow' factor. If you have a product that you want people bragging about, celebrities are the best way to make this happen.

Why? Because people love to brag about their association with celebrities!

So, when you DO have an endorsement from the latest magazine cover, there are certain types of customers who will want to say to their friends, "I just bought the latest gidget that Such and Such Celebrity loves to use!"

The best solution is to offer both types of celebrity endorsements to you customers. You can make this happen by getting celebrity and customer testimonials and displaying them prominently on your books, products, services, and sales materials related to them.